USA - The term Black Friday was first used in the United States to describe a financial crisis in 1869. On
September 24, 1869, a Friday, James Fish and Jay Gould tried to take over the gold market in the New
York Gold Exchange. The first time Black Friday referred to shopping the day after Thanksgiving was in
Black Friday, the day after Thanksgiving, is regarded by many as the beginning of the Christmas
shopping season. While not a federal holiday, several states observe the day after Thanksgiving as a
holiday, which means many state and school employees have the day off. Therefore, the number of
potential shoppers greatly increases.
In fact, since 2005, Black Friday has been the busiest shopping day of the year. With retailers extending
their hours and deals every year, the crowds and chaos show no signs of decreasing. Although many
merchants opposed the negative name for the biggest shopping day of the year, the term stuck. By
1975, it appeared in The New York Times: Philadelphia police and bus drivers call it Black Friday - that
day each year between Thanksgiving Day and the Army-Navy Game.
BR - Black Friday in Brazil always happens on the fourth Friday of November, but the impact on sales is much broader. Many stores take the opportunity to lower their prices during the week of the event—in the so-called Black Week.
As soon as it was introduced in Brazil, Black Friday faced a lot of consumer skepticism. Terms like “Black Fraud” were constantly used alluding to the date, but this image has already been changed in Brazil. Black Friday has gained popularity among Brazilians, and it is attracting new consumers every year. Among those who already buy products online, 68% intend to make some purchase on the next Black Friday.
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